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Online efforts in Denmark, Sweden and Norway
PRIMA FÆRDIG HÆK is present on the Danish, Swedish and Norwegian markets. Here they sell high-quality finished hedges with some of the industry's best guarantees and well-liked products.
The company itself has complete control over their offline sales, partnerships with resellers and other offline activities. Although they already had a steep growth curve, they wanted to scale both their online sales and their lead generation with the help of an experienced agency.
We primarily handle their three Scandinavian Google Ads accounts. In addition, we also assist with the advertising on Facebook when relevant.
Danish market results
More sales, at lower acquisition costs
If we compare PRIMA FÆRDIG HÆK's sales and lead generation through the Danish site in the high season from March to May this year with last year, the growth curve has skyrocketed, while the cost curve has fallen.
With targeted advertising, effective bidding and optimized ads, we've increased sales and lead generation, while also making it 11% cheaper for the skilled hedge specialist to use Google Ads.
You can see the results from the Danish market to the right
-37%Lower bounce rate
Norwegian market results
A Scandinavian market with three different climates
For many, hedges are "just" hedges, but for PRIMA FÆRDIG HÆK, there is much more to finished hedges than that.
Denmark, Sweden and Norway have three very different climates, and therefore the advertising emphasized giving users the necessary knowledge to choose the right hedge for them and their geographical location.
In addition, the peak season in different countries differs. We have therefore worked a lot on the right advertising messages, but also on bidding in the different countries, depending on the season.
The Norwegian market results are displayed to the right.
+11.125%increase in traffic
-83%Lower bounce rate
“I vores marketing-samarbejde med Morningbound er jeg særlig glad for den kompetente og udviklende sparring på specialistviden. Gennem årene har vores samarbejde spiret en flot vækst, gode relationer og vi har nået de mål, vi ønskede. Teamet i marketing er punktlige, driftige, godt struktureret og sikrer, at vi holder aftalte processer og udvikling i kog.”
Investment that gives a return
PRIMA FÆRDIG HÆK did not invest in Google Ads and Facebook advertising targeted at Norway and Sweden previously. But after we have started to take care of these, the neighbouring markets also started to show great potential. The goal now is to increase sales and lead generation from these countries.
Visit their website here.
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If you are tempted to let our Digital business developer Steffen take a look at what challenges you, grab him for casual chat or meeting.