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Local outsourcing | Gaining a competitive advantage for a fraction of the cost
The practice of outsourcing, often perceived as a tool for cost-cutting, has evolved into an indispensable strategy that enables businesses to focus on their core…
Data-driven approach | Definition, benefits, strategies
When you hear the term "data-driven" it seems to pop up everywhere - from leadership, organizations, innovation, company culture, health and economics to web development,…
Lead -> Conversion -> Client | A guide to the B2B sales funnel
In the complex landscape of B2B sales, understanding the journey of a lead through the sales funnel is vital for business growth. But with all…
How do you create a good “about us” page?
You create a good "about us" page by focusing on the following five areas: Tell what you offer your customers Avoid clichés and "Corporate Bullshit"…
What does SoMe mean?
SoMe is a contraction of 'Social Media', but it is often used as an abbreviation for marketing on social media. A social media platform is…
Megamenu | The ripple effect of increased visibility
When we think of a big menu with lots of items, we usually remember the old-fashioned overfilled dropdown menus. They were not especially nice to…
Cookie consent best practice | Get your visitors to accept cookies
A lot has been happening the past 2 years on the cookie front and I think it is now crystal clear that every website has…
Get more out of SEO, with rich results
This is an article about the various rich results that can help you get more traffic, improve visibility and increase CTR. There are many more,…
What is Google Tag Manager?
Google Tag Manager is a free, easy-to-use tool that enables you to gather marketing data easily by setting up tags (snippets of code) that track…
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